Editor's note: We are stepping outside of the box today.
As photographers, we are more likely to be hired as creatives than to hire a creative. But recently I was involved in choosing a print designer, a video production house and an illustrator.
Seeing the different paths that lead us to each of these people was a little like having an out-of-body experience. It was a cool look into the other side of the equation, and one that left me with a better understanding of marketing my own services as a photographer.
Three funnels you should not discount, inside. Read more »