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As photographers, we are pretty intuitive about recognizing interesting ambient light when we see it. But stick a flash and umbrella in our hands and we tend to default to much more standard styles of lighting -- especially at first.
In the real world, great light rarely comes from 45 degrees up and to the side. So if you want to be able to create more interesting light with your flashes, you should work to better recognize how ambient really works. This way, you can recreate those different looks when you are in control of the light. Read more »