Like myself, Atlanta-based photographer Zack Arias (hipster, left) teaches minimalist lighting techniques to others, further increasing the talent pool and ruining the futures of professional photographers everywhere.So naturally we are cutthroat competitors, locked in a bitter struggle for a finite pool of readers. And needless to say, Zack will never get any publicity around these parts.
Which is why I would never tell you about his all-new site and lighting forum. (Editor's note: Zack, being Zack, has continually re-invented him self over the past years. So those links are no longer valid. You can now find him here.)
Not to mention his new slogan, "People Are Happier When They're Lit," which was so much better than mine that it made me physically ill.
Because, as any traditional businessperson will tell you, information has great value, and must be hoarded to preserve the informational advantage over everyone else. Otherwise, they will more successfully compete with you. And you will die.So I'll spend the rest of the day racking my brain to figure out how I can better compete against Zack, to bury him and rule the small-flash lighting world.
First order of business: Learn how to grow one of those ZZ Top beards.
In the meantime, don't go to his site. Nor should you read Ted Leung's review of Zack's One-Light Workshop.
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