Photos ©Chris Waind. Click on any pic to embiggen.
Wellington, New Zealand-based photographer/illustrator Chris Waind used a motley crew of inexpensive lights -- along with some Photoshop and a lot of creativity -- to create a visual campaign for the New Zealand Symphony Orchestra.
The goal: to lower the age demo of the audience and raise ticket sales. When the dust had settled, ticket sales were up 20% during a recession.
Keep reading for sketches, final images, a BTS vid and a full interview with Chris. Read more »